The invention provides a television program push method and equipment, and belongs to the technical field of television program push. The problems that the existing television program push technology needs viewers to actively select preferential television programs of the viewers from a large number of television programs, and therefore the operation is troublesome, and the watching experience effect is poor can be solved. The television program push method comprises the steps that S1, the user feature portrait of a current user is obtained from a user feature portrait database; S2, recommended television programs are obtained according to the user feature portrait of the current user; S3, the recommended television programs are pushed to the current user. The television program push equipment comprises an obtaining module used for obtaining the user feature portrait of the current user from the user feature portrait database, a selection module used for obtaining the recommended television programs according to the user feature portrait of the current user and a push module used for pushing the recommended television programs to the current user.